1. Summary
Luxe Residential Group ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our online services, or work with us as a real estate brokerage serving the greater Atlanta, Georgia area.
By using our website or services, you acknowledge that you have read and understand this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our website and contact our office directly for assistance.
2. Information We Collect
We may collect the following types of information when you interact with our website and services:
Personal Information
- Full name and contact information (address, phone number, email)
- Information about your real estate goals, budget, and preferred neighborhoods
- Property address or listing details you provide when requesting a home valuation or consultation
- Identity verification information as required by Georgia real estate law or transaction requirements
Transaction Information
- Details about properties you are buying or selling
- Offer and contract information relevant to your transaction
- Preferred lender, title company, or other third-party service provider information you share with us
- Information submitted through our contact, valuation request, or inquiry forms
Technical Information
- IP address and browser type
- Device information and operating system
- Pages visited, time spent on pages, and referring URLs
- Cookies and similar tracking technologies (see Section 4)
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide real estate brokerage services and fulfill our obligations as your agent
- To respond to consultation requests and communicate with you about your transaction
- To send property listings, market updates, and relevant real estate information (with your consent)
- To process home valuation requests and prepare comparative market analyses
- To comply with Georgia real estate law, licensing requirements, and other legal obligations
- To improve our website functionality and user experience
- To respond to inquiries and provide customer support
- To detect, prevent, and address technical issues or security threats
We do not sell your personal information to third parties. We do not share your information for marketing purposes without your explicit consent.
4. Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site usage. The types of cookies we use include:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core features such as security, session management, and accessibility preferences. These cookies do not collect personally identifiable information and cannot be disabled.
Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This information is used to improve site performance and content. Analytics data is aggregated and anonymized. We use this data to understand page popularity, traffic patterns, and user behavior in a way that does not identify individual visitors.
Managing Your Cookie Preferences
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Please note that disabling cookies may affect the functionality of certain features on our website. For more information about managing cookies, visit your browser's help documentation.
5. Data Retention
We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
- Transaction Records: We retain real estate transaction records in accordance with Georgia law and Georgia Real Estate Commission requirements, which generally require brokers to retain records for a minimum of three years.
- Financial Records: Financial and billing records are retained for a minimum of 7 years in accordance with applicable tax regulations.
- Website Data: Technical and analytics data collected through our website is retained for up to 26 months, after which it is automatically deleted or anonymized.
- Communication Records: Consultation request submissions and general inquiries are retained for up to 3 years after your last interaction.
6. Your Rights
Under applicable Georgia and federal privacy laws, you have the following rights regarding your personal information:
- Right to Access: You may request a copy of the personal information we maintain about you.
- Right to Correct: You may request corrections to your information if you believe it contains errors.
- Right to Delete: You may request deletion of your personal information, subject to our legal retention obligations.
- Right to Opt Out of Marketing: You may opt out of receiving marketing communications from us at any time by contacting us directly or using the unsubscribe link in our emails.
- Right to Restrict Processing: You may request that we limit how we use your information in certain circumstances.
- Right to Data Portability: You may request a copy of your data in a portable format where technically feasible.
- Right to File a Complaint: If you believe your privacy rights have been violated, you may file a complaint with the relevant state or federal authority.
To exercise any of these rights, please contact us using the information provided in Section 7 below.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how your information is handled, please contact us:
- Luxe Residential Group
- 613 Buford Highway, Suite 530, Buford, GA 30518
- Phone: (470) 926-3833
- Email: [email protected]
We will respond to all privacy-related inquiries within 30 days of receipt. If we need additional time, we will notify you in writing of the reason for the delay and the expected completion date.